“I don’t create jewellery,” says Ashok Shah.
A strange statement coming from the man whose jewellery has made him famous, and earned him the reputation of a master jeweller.
“The creations which carry my name are creations of my clientele” he explains .” There is magic within every women . A creative genius which never fails to amaze me. I simply bring out the best of that magic into the physical world .And yes, the result … magnificent jewellery. But in all honesty, I cannot say I have created it”
“The glory belongs to the wearer, and she usually chooses a very special occasion to let the world discover that exquisite dream within her. A single privileged moment which often takes months, even years to plan for. Quite frankly, it’s an honour for me to contribute to that moment.”